|Letter from the President|
Greetings from the IAICDV! On behalf of the entire Association, I wish you and your company much success as we move through the busy spring season.
As the year progresses, the IAICDV Executive Committee and Headquarters Staff continue to work hard on Association improvements. I am happy to report that the Executive Committee met in Baltimore recently for the annual Mid-Year Meeting and worked diligently on sensational initiatives for all members. In fact, we are just weeks away from unveiling our new and improved website, which will have many new, exciting capabilities.
As hard as it is to believe, the 2013 Convention is less than six months away and your IAICDV staff is working every day to ensure that the 2013 Convention is one of the best yet. We have secured a terrific rate at the Paris Resort on the fabulous Las Vegas Strip, and I can’t wait to see you all in November! Additional information can be found on the IAICDV website.
I was on a plane recently when my seat neighbor asked me what I did for a living. When I explained that I was in the Ice Cream Truck industry, he responded by claiming that Ice Cream Trucks were "old-school.” Being polite, I quickly said, "yes,” and went back to my emails.
I’ll admit that this person’s small, off-hand comment stuck with me for the rest of the day. The more I thought about it, the more I realized just how foolish it is to think of Ice Cream Trucks as "old-school.”
Frankly, there is nothing more "new-school” than Ice Cream Trucks. Today, most of us celebrate concepts that we identify as modern and fresh: Pop-Up Restaurants, iPads, and On-Demand Movies come to mind. We celebrate businesses and technologies that make our lives easier and meet our demands instantly. We prefer Netflix over Blockbuster; Amazon over Borders; shopping online over Big-Box stores—out with the old and in with the new!
Society is always changing, constantly evolving, and consumer preferences change with it. We demand products to be available conveniently. With that in mind, I can think of nothing more mobile, convenient, or on-demand in the world of Ice Cream than an Ice Cream Truck. We’re the new "new.” Rejoice!