The COVID-19 virus has had unprecedented effects on our world and personal lives, and I write not to provide you with advice, but to offer you a message that this too will pass.
Our industry provides an essential service. We produce and or deliver a variety of consumable products to many channels, customers and consumers. While products and services may vary from member to member, there is a common theme that all of the ice cream and frozen dessert products we collectively produce and/or deliver provide a huge degree of joy, happiness and comfort to consumers of all ages.
Our world has been challenged many times before. I truly believe the purpose of providing joy, happiness and comfort have helped many of us in the industry survive those challenges.
While we all will experience more uncertainty in the days, weeks and months ahead, please do not give up hope. The glass is half full, and as Annie said, “the sun will come out tomorrow.”
Please look through the materials our Association is providing in the COVID-19 Resource Center. I also encourage everyone to pick up the phone and call an industry friend to share ideas or just check-in.
Wishing you safety and health,
Bruce C. Ginsberg
Founder/ CEO, New England Ice Cream Corp.
President, IAICDV
The IAICDV continues to monitor the rapidly changing situation related to the spread of COVID-19. We understand that concerns for health, safety, and the impact on event attendance, among other issues, are affecting our members. We commit to maintaining all appropriate sanitary, health, and safety measures and encourage members to follow guidelines recommended by the Centers for Disease Control and Prevention and the World Health Organization.
Visit our COVID-19 Resource Center below for helpful tips and links on how to plan, prevent, and handle situations that may arise with employees and clients. Be sure to check back regularly, as we are constantly updating it with the latest information!
