51st Annual Convention Recap
Schedule of Events

51st Annual Convention Educational Session 3:
Consumer Transformation & Ecommerce Trends

Wednesday, October 20, 2021 | 10:45 AM - 11:45 AM | Butler

Wells Enterprises, Inc. is excited to present a category review at the upcoming IAICDV 51st Annual Convention convention. The category insights will include consumer trends with channel impacts to include both pre-covid-19 and current trends. The presenters will look at dynamic consumer changes and review the most recent trends in e-commerce and the impact of the evolving digital footprint across the consumer channels.


Patricia Biswas, Wells Enterprises, Inc., Channel Marketing Manager - Alternative Channels

Patricia Biswas is the marketing manager dedicated to supporting Alternative Channels at Wells.  She joined the team in April of 2020 and brought her knowledge of brand management, customer marketing, product innovation and distribution development.  She has spent her career working in the food industry, starting with her family’s chain of restaurants in southeast Michigan and spending the last 15 years in Chicago working for several CPGs.

Patricia has a BBA from the University of Michigan and MBA from Wayne State University.  She studied abroad in Paris and Strasbourg, France during her undergraduate program and taught business courses at the International Academy of Design & Technology in Chicago after completing her graduate degree.

Outside of work, Patricia is passionate about supporting the arts, learning about new cultures and cuisines, traveling the world, and spending time with family and friends.  She currently lives in Chicago with her husband, Samit and dog, Maple.